Messy, Visual Content Planning
Adjusting to the needs of everyone on a team means adapting what you’re used to doing. Emily shares how she combined client templates with her content types to make sure they both were talking the same language.
Content
16 Results
SMACSS for Your Content
Content planners and strategists can steal rules from SMACSS development to better manage content—and you don’t even have to learn code.
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Content Priority Guide
A content priority guide is part content modeling, part stripped-down wireframe, and useful throughout developing a site.
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Writing with Humanity: Creating Conversational Copy
Clear, concise, well-thought out, and carefully written copy makes your writing easier to read, remember, and react upon.
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Targeting Your Audience
You can’t be everything to everyone: writing to reach your target audience.
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Trains, Toilets, and Tickets: Signs in Content Strategy
What airport signage and writing for the web have in common.
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Katie Jennings
Vice President of Business Development