SMACSS for Your Content
Content planners and strategists can steal rules from SMACSS development to better manage content—and you don’t even have to learn code.
Content
15 Results
Content Priority Guide
A content priority guide is part content modeling, part stripped-down wireframe, and useful throughout developing a site.
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Writing with Humanity: Creating Conversational Copy
Clear, concise, well-thought out, and carefully written copy makes your writing easier to read, remember, and react upon.
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Targeting Your Audience
You can’t be everything to everyone: writing to reach your target audience.
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Trains, Toilets, and Tickets: Signs in Content Strategy
What airport signage and writing for the web have in common.
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Katie Jennings
Vice President of Business Development