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Ben Callahan on The Marketing Mentor (Podcast)

02-18-19 Sparkbox

Listen as Ben talks with podcast host Ilise Benun about how content marketing keeps us learning and growing.

“We look at [our thought leadership/content marketing] as a very slow, long-term investment. We want to get better at our jobs. We want to be better, always. And we try to put some time in to understand how to address [interesting] problems, and we share the things we’re learning.” - Ben Callahan

Listen to Sparkbox founder Ben Callahan on a new episode of The Marketing Mentor podcast, hosted by Ilise Benun. Ilise recalls how she worked with us to us create a marketing plan almost 10 years ago, when Sparkbox was a team of eight. Now, we’re a team of more than 40 united in our quest to produce interesting, educational content that helps us learn and grow, and helps us connect with a wide community of web craftspeople who want to learn and grow with us.

“... the intention is to attract your ideal clients into a community and help them and maybe you’ll get to work with them. I love that attitude that one potential byproduct of this could be a job as opposed to, ‘How do I get work out of this?’” - Ilise Benun

In this conversation, Ben discusses our time investment for content marketing, as well as our process and plans for 2019.

Listen to the podcast

Want to talk about how we can work together?

Katie can help

A portrait of Vice President of Business Development, Katie Jennings.

Katie Jennings

Vice President of Business Development