Exploring User-Centered Thinking at Every Step

An organization that embraces user-centered thinking and applies user-centered design to its projects can expect high returns on investment. Even small acts of UX can lead to big results. Here are a number of resources that will help you understand, implement, and benefit from user-centered thinking at every step.

What is User-Centered Thinking?

User-Centered All the Way

The success of user-centered thinking hinges on organizational commitment—UX is a team effort. When an organization really commits to user-centered thinking at each step, the ROI can be high.

Agile Development and UX: A Perfect Match

There’s a lot of overlap between Agile development and user-centered design. Each concept relies on iteration and feedback from end users to improve outcomes—with empathy driving both Agile and UX.

A Subtle Distinction

There’s a difference between the phrases “user-centered” and “human-centered” and the distinction matters. They represent two sides of the same coin, and understanding their subtleties can help avoid miscommunication and unmet expectations.

Becoming User-Centered at Your Organization

Introducing UX: Seven Considerations

Bringing UX to your organization can be daunting. There are a lot of things to consider. Let’s look at seven that deserve the lion’s share of your attention as you prepare to become more user-centered.

A Positive Attitude Can Go A Long Way

An organization that is committed to user-centered thinking is an organization that is committed to empathy—not just for the end users, but for the clients. As consulting partners, the energy (or lack thereof) we bring to the table can make a huge difference.

High-Value UX Opportunities

Everyone loves positive results, especially when the initial investment to get them is pretty low. We’ve got you covered with some great high-value, low-friction ways to add UX to your next project.

Becoming User-Centered Guide

Strategies for Evaluating Your Organization’s UX Needs, Earning Buy-In, and Hiring Help

Get Your Guide

User-Centered Thinking in Practice

Introducing UX Early and Often

Introducing user-centered thinking at the Onboarding stage of a project is integral to its success. When you apply UX principles early and often, the entire process flows smoothly and yields higher returns.

Aperian Global: A Case Study

Find out how we engaged in continuous discovery during our partnership with Aperian Global. With user-centered thinking, iteration is an intrinsic part of the process and so are better outcomes.

User-Centered Relationships

UX work is about trust and relationships—with both the end users and the clients. This year-long client engagement started with our commitment to user-centered thinking.

Small Investment, Big Return

You don’t have to make a massive investment in UX to see returns—usability testing on just five users can reveal things that can help you make significant improvements. Even a small UX project can improve your product’s ease of use, result in higher customer satisfaction, and promote empathy among your teams.