It doesn’t matter what your title is: if accountability for a digital product rests on your shoulders, you’re a Product Champion. You probably don’t need us to tell you that this role is complicated and challenging, but also critically important.
Every organization is different, so the role of Product Champion can vary as well. In some cases, the Product Champion has more strategic oversight. In others, it is a more tactical role. What’s important is that you establish authority, clear relationships, and a full set of resources. Once you have the right team around you, you’ll be unstoppable.
During this event, our team presented the following talks.
Product Champions: Leading Products for the Win with Drew Clemens
If you’re responsible for the success of a software product, you’re a Product Champion. Let’s talk about what this role means and how you can avoid (or mitigate) some of the challenges that come along with it. We know this isn’t something you can do on your own, so we’ll also dig into the resources that you need to pull together to meet your goals.
How a UX Team Can Support a Product Champion with Julie Young
As a product champion, you’re pulled in lots of directions—you might be responsible for delivery, prioritizing features, and figuring out what customers really want. In this session, find out how UX pros can lighten your load by unlocking their potential for research, generating concepts, and evaluating customer feedback.
Supporting Developers as a Product Champion with Catherine Meade
If you’re the Product Champion on a software development project, that means working with a development team. You need to do everything possible to make sure that you’re communicating well, setting expectations, and prioritizing goals. Join us to understand how to support your team, enforce scope, and ensure the quality of your end product.