Skip to main content

Build Responsively: Midwest Tour Wrap-Up

09-25-12 Jän Ostendorf

A quick rundown of our responsive web design workshop tour across our little corner of the heartland. Complete with shameless plugs, shout-outs, and some reflection on what’s next.

Well, the 2012 Build Responsively Midwest Tour is in the books. Of course, our friends in Pittsburgh informed us that the “Midwest” does not extend East into Pennsylvania. We stand corrected — but we’re too stubborn to drop the name.

Though we made a stop in Columbus (wrap-up here) in July, we started our two-week leg of the Tour in Cleveland on August 13, then Pittsburgh on the 16th, and Grand Rapids seven days later. Each group of workshoppers was unique. Each venue, like those that attended, brought with it personality. We found one commonality, though. A love for building a better web.

The Rundown


In Cleveland, the venue was spacious and very accommodating. The building was newly built, yet had a semi-industrial feel with large exposed I-beams and turnbuckles. Very cool. There, we introduced “lightning demos” to our schedule where we allowed a handful of attendees to demo their RWD projects. We loved the feedback and collaboration that resulted. We resolved to keep the demos in our future workshops, and we did.

Cleveland venue room with theater-style seating.

Cuyahoga Community College Corporate Campus exterior.


Pittsburgh’s PNC Park was an awesome venue and a fun downtown experience. We really enjoyed Pittsburgh overall — so much so, it makes us a little sad we can’t claim it as Midwestern. The Pirates’ Press Room was our workshop home, which gave us the unique opportunity to work surrounded by history and artifacts of Roberto Clemente and other Pittsburgh greats. We were fortunate to assemble a panel of greats from our own industry as we enjoyed a lunchtime Q&A with Brad FrostMatt GriffinJay Fanelli, and Jason and Val Head. Overall, the Pittsuburgh workshoppers brought a huge amount of energy and excitement that helped create a great experience for all.

Pittsburgh venue in Pirates media room.

Lunch panel discussion with industry leaders.

Opening night after party in Pittsburgh.

Grand Rapids

Mutually Human’s renovated industrial working space in Grand Rapids was our most intimate venue. To be honest, as organizer, it was the space I was most nervous about due to its size and “workspace” layout. But it turns out I had nothing to fear. Those two attributes turned out to be a strength. The close quarters and “lab-style” seating came alive with natural collaboration and discussion — just the sort of workshop we envision with small teams working together. The good people of Grand Rapids were engaged, knowledgable, and a blast to hang with for an afterparty.

Outside shot of Mutually Human's office building.

Inside shot of Mutually Human's workspace used for the workshop.

What’s Next?

We’ve learned a lot in 2012. We hope to bring that knowledge forward as we move into our 2013 lineup of Build Responsively Workshops. We are in the planning stages for a tour of 6-8 cities for next year, and some really smart people are working with us on an even larger vision/event for the future. We’ll keep you informed as more details develop for 2013 and beyond. We’re really excited about it all, and we can hardly wait to share.

We want to take a second to thank our point people (now friends) in each city: Brad Colbow (Cleveland), Jason and Val Head (Pittsburgh) and Samuel Bowles (Grand Rapids). Without their help, organizing the workshops would have been nearly impossible. From suggesting venues to after-party pubs, from networking to inviting local businesses, these folks came through for us. Thank you. Thank you. Thank you.

We can’t forget to thank our amazing group of sponsors. Rosenfeld Media and A Book Apart provided dozens of their fantastic books for workshoppers. Adobe graciously gave away copies of their powerful Master Collection of CS6. Thanks for helping provide great tools and materials to some equally great attendees who are sure to use them to build a better web!

Related Content

User-Centered Thinking: 7 Things to Consider and a Free Guide

Want the benefits of UX but not sure where to start? Grab our guide to evaluate your needs, earn buy-in, and get hiring tips.

More Details

See Everything In

Want to talk about how we can work together?

Katie can help

A portrait of Vice President of Business Development, Katie Jennings.

Katie Jennings

Vice President of Business Development