Targeting Your Audience
You can’t be everything to everyone: writing to reach your target audience.
UX & Content
74 Results
Quick and Dirty Prototyping
Prototyping is a great way to visually describe how a concept will play out in a final product. Not only is it easy to do, it’s fairly quick.
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Trains, Toilets, and Tickets: Signs in Content Strategy
What airport signage and writing for the web have in common.
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Information Overload
When designing usable forms, the question of “how should I display this information?” must be preceded by “should I display this information?”
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Katie Jennings
Vice President of Business Development